Brand Guidelines
Dynamics Mobile Brand Guidelines
1. Brand Overview
Mission:
To deliver innovative, reliable, and efficient last-mile software solutions that empower businesses to manage field operations with ease.
Vision:
To be the leading provider of mobile business solutions for enterprises globally, driving productivity and business transformation through advanced technology.
Core Values:
Innovation: Continuous improvement in our technology and services.
Efficiency: Optimizing processes for clients, ensuring seamless operations.
Reliability: Delivering solutions that clients can trust.
Customer-Centricity: Focusing on our clients' success and long-term value.
2. Logo Usage
Primary Logo:
Description: The logo features modern typography with dynamic and fluid elements to represent movement and mobility. It incorporates the idea of connection and efficiency.
Color Versions:
Full Color: For digital and print media where color is essential.
Monochrome: For minimalistic designs or printing limitations.
Clear Space:
Ensure a minimum clear space around the logo, which is equal to the height of the “D” in Dynamics. This space ensures clarity and avoids overcrowding.
Minimum Size:
The logo should never be used at sizes smaller than 30mm in width in print or 100px in digital formats.
Do's:
Use the logo in its original form.
Maintain clear space for legibility.
Use appropriate contrast between the logo and the background.
Don’ts:
Do not stretch, distort, or rotate the logo.
Avoid placing the logo on busy or low-contrast backgrounds.
Do not change the colors of the logo.
3. Color Palette
The brand’s color palette reflects trust, professionalism, and innovation, consistent with Dynamics Mobile’s mission.
Primary Colors:
Dark Blue (#133a7e): Represents reliability and professionalism.
Light Gray (#d9d9d9): Clean and modern look, ensuring clarity.
White (#FFFFFF): Clean and modern look, ensuring clarity.
Secondary Colors (for accents):
Gray (#808080): For neutral backgrounds or typography.
White (#FFFFFF): To represent technology and progress.
Color Usage Guidelines:
Use White or Light Gray for highlights, or calls to action.
Dark Blue should be used for backgrounds to maintain a clean and modern look.
Gray and Light Blue should be used sparingly for complementary purposes as backgrounds for textual information
4. Typography
Typography plays a critical role in establishing brand personality. Dynamics Mobile should use modern and clean fonts that convey clarity and professionalism.
Primary Typeface:
Font: Montserrat (Sans-serif)
Weight: Regular, Medium, Bold
Usage: For all headings, titles, and logos.
Secondary Typeface:
Font: Open Sans (Sans-serif)
Weight: Regular, Italic, Bold
Usage: For body text and longer descriptions.
Typography Guidelines:
Headings: Use Montserrat Bold for clear, attention-grabbing titles.
Body Text: Use Open Sans Regular for readability in large paragraphs.
Maintain a consistent font size hierarchy to ensure clarity and structure.
5. Imagery Style
Photography:
Images should represent professionalism, teamwork, and technology. Show employees in action, field operations, and technology in real-world use. Always maintain a professional yet dynamic feel.
Imagery Guidelines:
Use high-quality images that reflect the brand’s solutions and values.
Choose images that include natural lighting and authentic scenes.
Avoid overused stock photos that feel impersonal or generic.
Illustrations:
Illustrations can be used to simplify complex processes, especially when explaining Dynamics Mobile’s software solutions. Ensure they are clean, minimalist, and use brand colors for consistency.
6. Tone of Voice
Brand Voice:
Dynamics Mobile’s communication should always reflect its values of innovation and reliability, while remaining approachable and human.
Tone:
Professional, yet friendly: Maintain a balance between professionalism and being approachable to clients.
Confident: Use a confident tone when discussing solutions, emphasizing the company's expertise.
Clear and concise: Avoid jargon. Keep messaging clear and direct to avoid confusion.
Do's:
Be positive, solution-oriented.
Highlight how Dynamics Mobile’s solutions provide value.
Ensure messages focus on efficiency, innovation, and client success.
Don’ts:
Avoid overly technical language that may confuse the audience.
Don’t overpromise; always be factual and realistic.
7. Application of Brand
Digital Presence:
Website: Follow brand colors and typography. Ensure user-friendly navigation and responsiveness across devices.
Social Media: Posts should reflect the company’s dynamic energy. Use vibrant images and highlight client success stories, product updates, and industry insights.
Email Marketing: Ensure consistency with brand colors, fonts, and tone of voice. Be concise and engaging.
Print Collateral:
All brochures, business cards, and printed materials must use the primary color palette and maintain logo integrity.
Typography should align with digital guidelines for consistency across platforms.
Merchandise:
When creating merchandise (t-shirts, pens, etc.), ensure brand colors and logos are used in compliance with the guidelines.
8. Brand Tagline
Suggested tagline for Dynamics Mobile: "Innovating the past, shaping the future"
This tagline reflects the company’s focus on field service software solutions while communicating innovation and empowerment.
Last updated